How does GRIDSHIFT work with clients?

Most GRIDSHIFT engagements start with a discovery phase to understand the client's market, their buyers, and what stands between the two. From there, some clients brief GRIDSHIFT on a defined project such as a positioning sprint, a website, or a campaign. Others want an ongoing partnership where GRIDSHIFT operates as their marketing team, or works alongside it.

How quickly can GRIDSHIFT get started?

Most new engagements kick off within one to two weeks of the first conversation. GRIDSHIFT responds to every enquiry within 24 hours and typically has a discovery call booked within a few days. If the brief is clear and the scope is defined, GRIDSHIFT can move fast.

The best-understood
technology wins.

Q: Who does GRIDSHIFT work with?

GRIDSHIFT works with founders building their market presence from scratch, to engineering teams with world-class technology and an underdeveloped commercial story, to marketing leaders inside organisations who need a marketing partner. The businesses driving change deserve to be understood.

We work with founders building their market presence, engineering teams with world-class technology, and marketing leaders who need a specialist partner.

The businesses driving change deserve to be understood.

GRIDSHIFT

SwellGen

Built the brand and investor narrative for an offshore energy game-changer.

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GRIDSHIFT

DataLoom

Shaped investor collateral for a climate-financial simulation platform.

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Credential Tesla Powerwall Australia launch

Tesla Powerwall

Created Australia's residential battery storage category.

Credential Solar business Australia

Solar

Grew a solar business 10x into one of Australia's top ten.

Credential Global electrification demand generation

Electrification

Scaled electrification demand generation across six continents.

Positioning

Positioning that separates you from the noise, messaging your buyers remember, and a go-to-market plan that works.

Brand
Messaging
Go-to-Market

Creative

Websites, event activations and scroll-stopping creative that makes complex technology simple. Your buyers need to get it.

Visuals & Design
Events & Activations
Web Design & Development
(UX/UI/SaaS)

Campaigns

Demand generation that puts you in front of the right buyers at the right moment. Account-based, search-led, and built for sales.

Demand Generation
AI & Search Optimisation
Account Based Marketing

Performance

Reporting that connects marketing to revenue, conversion work that turns interest into pipeline, and an experience that turns buyers into repeat revenue.

Analytics & Reporting
Conversion Optimisation
Customer Experience

The team.

Nick Brown

Head of Digital

Nick is the founder of GRIDSHIFT and has spent over a decade inside the energy transition: founding team on the Tesla Powerwall Australia launch, grew a solar business into one of Australia's top ten, then led global demand generation for electrification & automation across six continents.

Nick BrownHead of DigitalNick is the founder of GRIDSHIFT and has spent over a decade inside the energy transition: founding team on the Tesla Powerwall Australia launch, grew a solar business into one of Australia's top ten, then led global demand generation for electrification and automation across six continents.

Michaela FutcherHead of BrandMichaela has spent nearly two decades building brands that move people, most recently as Head of Strategy at TBWA\Media Arts Lab, Apple's dedicated agency across APAC, leading campaigns that won at Cannes Lions.

Gianni PedemonteHead of DesignGianni leads design across brand, digital and UX. His recent work spans leading design for a shipping platform used across New Zealand and Australia. From Italy, he brings a European eye for craft to everything he produces.

Edoardo MorucciHead of AIEdoardo leads AI, focused on building tools and systems that make the work smarter, not just faster. His background spans generative AI engineering and co-founding ventures, rare technical depth with the commercial instinct to know what's worth building.

The questions.

What do we do?

We work across four marketing disciplines: positioning, creative, campaigns and performance. The work starts with a clear understanding of your market and ends with a market that understands you. Some clients come for the full picture. Others need one specific thing done properly.

Who do we work with?

We work with founders building their market presence from scratch, to engineering teams with world-class technology and an underdeveloped commercial story, to marketing leaders inside large organisations who need a specialist partner. The businesses driving change need to be understood.

How do we work together?

Many engagements start the same way: a discovery phase to understand your market, your buyers, and what's standing between the two. From there, some clients brief us on a defined project, a positioning sprint, a website, a campaign. Many want an ongoing partnership where we operate as their marketing team, or alongside it.

Where are we based?

The team is based from New Zealand to Singapore to Italy. We work with clients across New Zealand, Australia, Asia, the Middle East, Europe, North America, and South America.

How quickly can we get started?

Most new engagements kick off within one to two weeks of the first conversation. We respond to every enquiry within 24 hours and typically have a discovery call booked within a few days. If the brief is clear and the scope is defined, we can move fast.

Carbon had its agency.
Now it's your turn.

Let's talk

The best-understoodtechnology wins.

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