The best-understood
technology wins.

We work with founders building their market presence, engineering teams with world-class technology, and marketing leaders who need a specialist partner.

The businesses driving change deserve to be understood.

GRIDSHIFT Aerial view of ocean swell breaking over a reef
SwellGen

Designed and built the website for an inshore ocean energy start-up.

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GRIDSHIFT DataLoom climate-financial simulation platform
DataLoom

Shaped investor collateral for a climate-financial simulation platform.

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GRIDSHIFT SwellGen ocean wave energy
SwellGen

Built the brand and investor narrative for an offshore energy game-changer.

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Credential Tesla Powerwall Australia launch
Tesla Powerwall

Created Australia's residential battery storage category.

Credential Solar business Australia
Solar

Grew a solar business 10x into one of Australia's top ten.

Credential Global electrification demand generation
Electrification

Scaled electrification demand generation across six continents.

The services.

Spark

For founders and start-ups

  • Positioning & messaging
  • Brand identity & design
  • Investor narrative & pitch deck
  • Website build
  • Go-to-market plan
  • Social channels

Build your market presence from scratch

Talk about Spark

Charge

For engineering-led scale-ups

  • Sales enablement
  • Product messaging
  • Launch campaigns
  • PR & thought leadership
  • Website rebuild
  • Events & activations

Turn world-class technology into a commercial story

Talk about Charge

Current

For marketing leaders

  • Campaign strategy & planning
  • Demand generation & ABM
  • Content & copywriting
  • Creative production
  • Conversion optimisation
  • Analytics & reporting

A specialist partner for your in-house team

Talk about Current

The team.

Nick Brown
Head of Digital

Nick is the founder of GRIDSHIFT and has spent over a decade inside the energy transition: founding team on the Tesla Powerwall Australia launch, grew a solar business into one of Australia's top ten, then led global demand generation for electrification & automation across six continents.

The questions.

We work across four marketing disciplines: positioning, creative, campaigns and performance. The work starts with a clear understanding of your market and ends with a market that understands you. Some clients come for the full picture. Others need one specific thing done properly.

We work with founders building their market presence from scratch, to engineering teams with world-class technology and an underdeveloped commercial story, to marketing leaders inside large organisations who need a specialist partner. The businesses driving change need to be understood.

Many engagements start the same way: a discovery phase to understand your market and your buyers. From there, some clients brief us on a defined project, a positioning sprint, a website, a campaign. Many want an ongoing partnership where we operate as their marketing team, or alongside it.

The team is based from New Zealand to Singapore to Italy. We work with clients across New Zealand, Australia, Asia, the Middle East, Europe, North America, and South America.

Most new engagements kick off within one to two weeks of the first conversation. We respond to every enquiry within 24 hours and typically have a discovery call booked within a few days. If the brief is clear and the scope is defined, we can move fast.

Carbon had its agency.
Now it's your turn.